Consumer Buying Behavior

Over the past few years, I have noticed a change in my buying habits. With returning to school and all the expenses that come with it, I have become more conservative with my spending. When using VALS, I would now classify myself as a maker, while before I was an experiencer. Before having to pay for school and the many expenses, I would spend my paychecks on trips and concerts. I no longer have the freedom to spend my money on experiences; instead, I have to be picky with my choices. My hobbies now include baking, painting, and gardening, and my spending is now centered around these activities. I would rather spend on a craft that I could share with others than on a one-time experience. 

My Purchasing Influences

There are several factors that I now must consider before I make a purchase. I must decide how much value the item would bring to my every day life. I tend to lean towards items that can be used on a daily basis rather than a one time use. If I am not comfortable making a large purchase, I tend to wait a few days to see if I am still thinking about the item. If I have forgotten about it and had to be reminded of it, I know that I do not need to make that purchase. I am very particular about the items I purchase as I do not have the room to buy items I do not need. 

The Purchasing Stage

The stage of evaluation of alternatives is when I decide which product to purchase. With a need to be mindful of my spending habits, I always try to find the best deal for the product I want. Reviews are my favorite thing to consider when comparing different products. Having real customers’ opinions and feedback helps me choose the correct option for myself. I like to compare prices and check other stores to see if they offer special prices. 

Buying Decision Influences

With market research, I tend to look for consumer-based opinions. I like to consider products that have a great customer-to-business relationship and loyalty. Another thing I research for is ingredients. I prefer to use clean and environmentally conscious products and brands. If a brand does not share the same morals and values as I do, I will not be purchasing from them. It is crucial to buy from ethical companies.