Consumer Buying Behavior

By Kaitlyn Reyes

HubSpot CRM

For a subscription service that pairs itself with an app, HubSpot CRM will be very beneficial. The tool will allow CloseKnit to manage and track consumer data on its marketing efforts. HubSpot creates marketing campaigns fostering new ideas for CloseKnit to use and be inspired by (Paul, 2026). It features specific features that fit CloseKnits’ business rather than a one-size-fits-all tool. HubSpot is a service hub that lets employees and management stay up to date on important dates and view all updates in one place.

Google Analytics

CloseKnit must prioritize its marketing and social media collaboration. Google Analytics is a great tool for tracking the performance of multiple marketing strategies. The clear data will allow CloseKnit to determine which strategies work best and which do not. Tracking user traffic in Google Analytics is crucial when partnering with multiple content creators and celebrities. Google Analytics allows one to discover patterns and trends in engagement (Awati, 2024). CloseKnit will thrive with the help of this tool and all of its discoveries.

References:

Awati, R., & Chai, W. (2024a, April 10). What is google analytics and how does it work?: Definition from TechTarget. Search Business Analytics. https://www.techtarget.com/searchbusinessanalytics/definition/Google-Analytics

Paul, B. (2026, February 12). Top 10 Benefits of Using Hubspot. HubSpot LinkedIn Chrome Extension. https://www.hublead.io/blog/hubspot-benefits