By Kaitlyn Reyes Many companies have turned to social media to market their promotions and interact with their loyal following. In many cases, we have seen brands congratulate and praise their rivals on their successes. Wendy’s Twitter account is infamous for its specialty in congratulating other competitors. However, it is what lies beneath the surface…

By Kaitlyn Reyes Haus Labs is a cosmetic brand founded by Lady Gaga. It offers clean makeup that fosters creativity and artistry. Haus Labs’ mission is to encourage its consumers to express their individuality and empower themselves. Haus Labs’ Market Segments Haus Labs’ demographic is Generation Z and Millennials. Their target market is ages 18-35.…

Over the past few years, I have noticed a change in my buying habits. With returning to school and all the expenses that come with it, I have become more conservative with my spending. When using VALS, I would now classify myself as a maker, while before I was an experiencer. Before having to pay…