By Kaitlyn Reyes In 2009, cosmetician Sunday Riley founded her own skincare brand, Sunday Riley. The company markets itself as using “green technology,” which means it uses ingredients that do not cause skin irritation. Sunday Riley used social media marketing to advertise its products using TikTok and its content creators. In early 2020, Sunday Riley…

By Kaitlyn Reyes With the streaming services takeover, HBO Max has been a key player in the industry since May 2020. HBO had built an incredible reputation with the television shows it produced. Those shows, including Game of Thrones, The Sopranos, and even a Generation Z favorite, Euphoria. When people thought of HBO, they thought…

By Kaitlyn Reyes Gathering Data and Observing Three Main Cycles Every brand must be aware of where it stands in the brand life cycle. Not every brand will live throughout an entire cycle. It is crucial for the brand’s prosperity to understand where it stands and how to promote itself effectively to improve customer perception…

By Kaitlyn Reyes Many companies have turned to social media to market their promotions and interact with their loyal following. In many cases, we have seen brands congratulate and praise their rivals on their successes. Wendy’s Twitter account is infamous for its specialty in congratulating other competitors. However, it is what lies beneath the surface…

By Kaitlyn Reyes Haus Labs is a cosmetic brand founded by Lady Gaga. It offers clean makeup that fosters creativity and artistry. Haus Labs’ mission is to encourage its consumers to express their individuality and empower themselves. Haus Labs’ Market Segments Haus Labs’ demographic is Generation Z and Millennials. Their target market is ages 18-35.…

Over the past few years, I have noticed a change in my buying habits. With returning to school and all the expenses that come with it, I have become more conservative with my spending. When using VALS, I would now classify myself as a maker, while before I was an experiencer. Before having to pay…